Unfortunately, Google has announced that they will be phasing out the old Google Adwords interface by the end of the 2018 year. From my perspective, I didn’t see anything wrong with the old interface. I honestly don’t want to have deal with learning my way around this new interface. However, I do get that Google is making an effort to create a similar look and feel for their Google properties. When logging into Google Analytics and Google Search Consoles, I can now see the interfaces shifting to a more universal design with similar navigation. I guess this works from a branding perspective, but it’s not amazing fun for the managers.