B2B marketing for manufacturers and distributors is my primary focus. Every industry has its own buying cycle, its own competitive pressures, and its own definition of a qualified lead. I work with DFW companies in coatings, building products, and industrial supply, informed by hands on work with PPG Industries and Rexel. I also continue to serve select hospitality, legal, CPG, and aesthetics clients, where I have deep direct experience.
BY THE NUMBERS
B2B Marketing for Manufacturers, Backed by Real Industry Experience
20+
Years in digital acquisition marketing across Google Ads, paid social, retail media, and SEO
3
Core B2B verticals: coatings, building products, and industrial supply
$10M to $250M
Revenue range of the manufacturers and distributors I partner with
17%
Share of the B2B buying journey buyers spend meeting with suppliers, according to Gartner. The rest happens online.
Primary Focus: B2B Marketing for Manufacturers and Distributors
Because my background includes digital acquisition marketing for PPG Industries and global marketing leadership at Rexel, I understand how specification driven products are sold. Therefore, my B2B marketing for manufacturers starts with your channel strategy, your distributor relationships, and the buyers who actually influence the order.
Coatings & Specialty Chemicals
Lead generation and product SEO for paint, coatings, sealant, and adhesive makers selling to contractors, OEMs, and distributors.
Building Products
Search and paid social that reach builders, architects, and dealers researching roofing, siding, windows, flooring, and structural products.
Industrial Supply & Distribution
Google Ads, catalog SEO, and account growth programs for MRO, fastener, safety, and industrial supply distributors.
Why B2B Marketing for Manufacturers Needs a Different Approach
Long sales cycles, technical buyers, and channel partners make B2B marketing for manufacturers very different from consumer marketing. For example, engineers, specifiers, procurement teams, and distributors research products well before they ever request a quote. As a result, my approach connects Google Ads, product and catalog SEO, and LinkedIn to the real questions those buyers ask. In addition, I measure success by qualified RFQs and pipeline rather than clicks.
Select Hospitality, Legal, CPG, and Aesthetics Clients
In addition to manufacturers and distributors, I continue to partner with a limited number of hospitality, legal, CPG, and aesthetics brands where my direct experience delivers measurable results.
Hospitality Marketing
Local SEO, Google Ads, and photography built for how guests discover and choose hospitality brands across DFW.
Hotel Marketing
Booking-focused local SEO and paid media strategy built around occupancy goals and direct booking growth.
Restaurant Marketing
Reservation and delivery platform integrations, local SEO, and photography built for how diners find and choose restaurants.
Law Firm Marketing
Google Ads audits and account restructuring for high-CPC practice areas, including personal injury and mass tort.
CPG Brand Marketing
Retail media, paid search, and retention strategy for consumer packaged goods brands looking to grow share.
Med Spa & Aesthetic Marketing
Digital marketing for med spas, dermatology, and plastic surgery practices, built on former Allergan Aesthetics experience.
Don’t See Your Industry?
The industries above reflect where I have the deepest direct experience, but the underlying approach, a full account audit, a prioritized restructure plan, and tracking tied to pipeline, applies to any manufacturer, distributor, or business competing on search and paid media. Explore digital consulting services or reach out to talk through your specific business.