Search News: Google now showing competitor ads on local business profiles

Google has been slowly ramping local search monetization over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughy two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement. Part of Local Campaigns, the ads are […]

Google extends same-meaning close variants to phrase match, broad match modifiers

Who’s on-board with Google’s new match type update? Not me! Broad match modifier is exactly what it should be. No close variant matches needed. As we all know, Google’s definition of “close variant” hasn’t proven to be very accurate, especially if you offer very niche products and services. What’s your thoughts?

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