Unfortunately, Google has announced that they will be phasing out the old Google Adwords interface by the end of the 2018 year. From my perspective, I didn’t see anything wrong with the old interface. I honestly don’t want to have deal with learning my way around this new interface. However, I do get that Google is making an effort to create a similar look and feel for their Google properties. When logging into Google Analytics and Google Search Consoles, I can now see the interfaces shifting to a more universal design with similar navigation. I guess this works from a branding perspective, but it’s not amazing fun for the managers.
New remarketing updates for Bing. Microsoft recently announced their new display network which brings together Bing search-intent signals, Microsoft’s AI capabilities and the Microsoft audience graph. How does this new “Microsoft Audience Network” match up again Google? Any feedback?
When linking your Google Adwords account to your Google My Business, you’re taking advantage of the many benefit Google offers to drive online traffic to your offline store locations. Giving mobile searcher the ability to click and call your store or click for directions to your store brings you one step closer to closing the sale. More recently, Google launched their store visits conversion beta which allow advertisers to see how their search ads are driving foot traffic to their physical stores. It’s definitely worth reaching our to your Google rep to your account white listed for this beta.