CPG Brand Marketing That Gets Products Off the Shelf
CPG marketing isn’t like marketing a local service business — it’s a battle for shelf visibility, search real estate on retail platforms, and repeat purchase behavior. As a former PPC Director on P&G’s oral care accounts, I bring global-brand-level retail media and search expertise directly to growing CPG brands, without the agency overhead.
Why CPG Marketing Needs a Different Playbook
A local service business wins with one great lead. A CPG brand wins with velocity — consistent, repeatable purchases across retail and DTC channels. That means the channels that matter most are different: retail media placement, product search visibility, and creative that actually stops the scroll on a crowded shelf or a crowded feed.
CPG Marketing Services
Retail Media
Sponsored product and display campaigns across Amazon, Walmart Connect, and other retail media networks — built to win the search box on the platforms where CPG purchases actually happen.
Google Ads & Search
Branded and category search campaigns that capture demand before a shopper ever opens a retail app — protecting your brand terms and building awareness upstream of the purchase.
Paid Social
Meta and Instagram campaigns built for CPG-specific goals — product launches, DTC conversion, and building the brand awareness that drives in-store recognition.
Email Marketing
Retention-focused email strategy that turns a first purchase into a repeat customer — critical for CPG margins, where repeat purchase rate often matters more than any single sale.
Product Photography
Clean, retail-ready product photography built to meet retailer image requirements and stand out in a crowded search results grid.
Launch Strategy
Coordinated go-to-market planning across retail media, search, and social — so a new product launch builds momentum across every channel at once instead of in silos.
Global-Brand Experience, Applied Directly to Your Brand
Before founding Visionary Search, I managed PPC strategy for P&G’s oral care accounts — category-leading, high-volume campaigns at national scale. I bring that same level of discipline directly to growing CPG brands, without the layers, account handoffs, or overhead of a large agency. Visionary Search is also a woman-owned, minority-owned business — a meaningful fit for CPG partners with supplier diversity initiatives.
FAQs
Do you manage Amazon Ads specifically?
Yes — Amazon Sponsored Products and Sponsored Display are core parts of retail media strategy for most CPG brands. I also work with Walmart Connect and other retail media platforms depending on where your product is distributed.
Can you handle both retail media and DTC paid social together?
Yes — and I’d recommend it. Retail media captures purchase-ready demand while paid social builds the brand awareness that drives people to search for you in the first place. Run separately, they compete for budget; run together, they reinforce each other.
Do you work with CPG brands outside of Dallas-Fort Worth?
Yes. CPG marketing is largely channel- and retailer-driven rather than local, so I work with CPG brands nationally, while continuing to serve DFW-based businesses directly for local channels like SEO.
What size brands do you typically work with?
Most CPG clients are growing, independent brands — past initial launch, looking to scale retail media and search without the cost of a full in-house team or a large agency retainer.