Category: Search Engine Marketing

Enhancing your Google Ads program in 2020

What are you doing to further enhance your Google Ads program in 2020? If you’re unsure, you should definitely consider refining your audience targeting and definitions to further segment and target these individual audiences with unique creative and landing pages. This means, segmenting your search and display campaigns based on these different audiences, which will […]

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Search News: Google now showing competitor ads on local business profiles

Google has been slowly ramping local search monetization over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughy two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement. Part of Local Campaigns, the ads are […]

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