Fractional Marketing Leadership for DFW Manufacturers & Distributors.
Today, most manufacturers and distributors between $10M and $250M in revenue have outgrown ad hoc marketing. However, they are not ready for a full time CMO or a large agency retainer. As a digital marketing consultant, I fill that gap with senior level strategy built around how your buyers research, specify, and order. Also, at Visionary Search you aren’t paying for a project manager or a sales team. Instead, you partner directly with an expert dedicated to maximizing every dollar of your marketing spend.
A Digital Marketing Consultant Who Knows Industrial Sales
Before consulting, I led digital acquisition for PPG Industries’ paints and coatings business and later served as Global Marketing Director for Rexel, an electrical supplies distributor. As a result, I build marketing roadmaps grounded in how manufacturers and distributors actually sell: through reps, dealers, distributors, and long buying cycles.
The Visionary Search Advantage: Why Industrial Brands Need a Digital Marketing Consultant
Today, your buyers research and purchase differently than they did even a few years ago. Consequently, the brands that win are the ones buyers can find, trust, and evaluate on their own.
1.8x
more likely to close a high quality deal when digital tools and a sales rep work together.
Source: Gartner
95%
of business buyers are not actively in market at any given moment.
Source: Edelman and LinkedIn, 2024
In other words, your website, search presence, and content now do much of the selling before a rep ever gets a call. Therefore, Visionary Search aligns your digital marketing with your sales team, so buyers find you first and arrive ready to talk.
Visionary Search Digital Marketing Consultant Services
Commercial Photography
Finally, complete your strategy with custom commercial photography shot right here in Dallas.
Product & Facility Photography for your…
- Website
- Social Media
- Catalogs & Spec Sheets
- Trade Shows
- Google Ads
- Display Ads
FAQs
What does a digital marketing consultant do for a manufacturer or distributor?
As a digital marketing consultant, I act as your senior marketing lead without the full time cost. For example, that includes building a go to market plan, choosing the right channels, and managing Google Ads and LinkedIn campaigns. In addition, I improve product and catalog SEO and connect it all to your CRM, so leadership can see pipeline and revenue from marketing.
Do we need all of these services at once?
No. Instead, most engagements start with an audit and one or two priority channels, usually Google Ads and SEO. Then, we expand once tracking shows what is producing quotes and orders.
Do you work hourly, on retainer, or per project?
Ultimately, it depends on your needs. First, we will talk through the best structure on a free consultation. After that, we choose either a defined project like an audit or ongoing monthly management.