Digital Marketing for Med Spas, Dermatology & Plastic Surgery Practices
Aesthetic practices compete on trust, visibility, and patient retention in equal measure. As a former digital consultant with Allergan Aesthetics, I spent years helping med spas, dermatology, and plastic surgery practices grow through organic search, paid media, and patient loyalty strategy — and I bring that same experience directly to independent practices today.
Former Allergan Aesthetics Digital Consultant
I spent years as a digital consultant working directly with med spas, dermatology practices, and plastic surgeons on their overall digital marketing strategy — driving new patient awareness, improving retention, and helping practices make full use of manufacturer loyalty and rewards programs to grow repeat visit rates. That experience shapes how I build every campaign for aesthetic practices today: with an understanding of the patient journey, the sales cycle, and how loyalty programs fit into a practice’s broader growth strategy.
Aesthetic Practice Marketing Services
Full-funnel marketing built around how patients actually research and choose an aesthetic practice.
Local SEO & Google Business Profile
Optimized local presence so your practice shows up when patients search for aesthetic treatments, injectable services, or skincare providers in your area.
Paid Search for Aesthetic Practices
Google Ads campaigns built around high-intent treatment searches, structured to capture patients actively researching injectable treatments, dermal fillers, and skincare services.
Social Media Strategy
Content strategy built around your treatment menu — educating prospective patients and building trust ahead of that first consultation, while staying within platform advertising guidelines for aesthetic and medical services.
Patient Loyalty Program Strategy
Direct experience helping practices leverage manufacturer loyalty and rewards programs as a retention tool — turning a first-time patient into a repeat visitor through structured, ongoing engagement.
Commercial Photography
Professional photography of your practice, staff, and treatment spaces — the visual trust signals patients look for before booking a consultation.
Email Marketing
Retention-focused email campaigns that keep your practice top of mind between visits and support repeat bookings alongside loyalty program engagement.
FAQs
Do you work with med spas, dermatology, and plastic surgery practices?
Yes, all three. My background is specifically in aesthetic practice marketing, having worked directly with med spas, dermatology practices, and plastic surgeons as a digital consultant with Allergan Aesthetics.
Can you help us market our patient loyalty program?
Yes. I have direct experience helping aesthetic practices use manufacturer loyalty and rewards programs as a retention strategy, and I can build marketing around your existing program to help drive repeat visits.
Do you use specific brand or product names in ad campaigns?
No. To keep campaigns compliant with platform advertising policies for medical and aesthetic services, I use generic treatment terminology — neuromodulator treatments, dermal fillers, aesthetic injectables — rather than specific brand or drug names, both on your website and in ad copy.
Will our Google Ads or social campaigns get flagged for healthcare advertising?
I build campaigns specifically to avoid common healthcare and pharmaceutical advertising flags — avoiding brand-specific drug names, medical claims language, and other terms that commonly trigger platform review holds or account restrictions.