20+ Years Leading Digital Marketing for Fortune 100 & Industrial Brands
Before founding Visionary Search, I spent two decades managing some of the largest PPC budgets in the country, including digital acquisition for PPG Industries’ paints and coatings business, global marketing leadership as Global Marketing Director for Rexel, an electrical supplies distributor, and PPC for P&G. This page is about that experience, and how I bring it to manufacturers, distributors, and agencies today.
Industries & Budgets Managed
I’ve managed high-stakes PPC budgets across some of the most competitive and highest-CPC categories in Google Ads, including:
CPG
Paints & Coatings
Industrial Distribution
Retail
Lead Generation
Agency Leadership Experience
I served as Paid Search Director, responsible for $10 million annually in PPC spend on a major CPG account — leading strategy, team execution, and client-facing reporting at that scale.
That experience came from partnering with large agencies, including Razorfish and 360i in Atlanta, Georgia — working within enterprise-level account structures and cross-functional teams to deliver results at a scale most local consultants never touch.
$10M+
in annual PPC spend managed as Paid Search Director on a major CPG account
Partnering With Agencies
Having worked inside large agency structures myself, I understand exactly where agencies need support — and where an outside expert adds the most value without disrupting existing client relationships.
White-Label Strategy & Execution
I act as an elite, white-label extension of your team — strategy, campaign management, and reporting delivered under your agency’s name.
New Client Onboarding
When a new client signs and your team is stretched thin, I step in to handle discovery, strategy, and account setup during the critical kickoff phase.
Interim & Overflow Coverage
Parental leave, sudden departures, or seasonal overflow — with 20+ years of experience, I step in with zero learning curve and keep client accounts running without disruption.
Training & Coaching
Beyond hands-on account management, I train and coach in-house marketing teams and business owners directly on Google Ads — helping teams build real internal capability instead of staying permanently dependent on outside management.
Our Process
1. Audit & Discovery
A full review of your current account, spend, and goals — identifying exactly where budget is being won or wasted before anything changes.
2. Strategy & Structure
Campaign architecture built around your specific industry and budget — not a generic template pulled from a lower-stakes account.
3. Execution & Optimization
Hands-on management with ongoing testing and refinement — the same discipline applied to $10M+ enterprise budgets, scaled to fit your account.
4. Reporting & Knowledge Transfer
Clear, honest reporting — and if training is part of the engagement, direct knowledge transfer so your team understands the “why” behind every decision.
Looking for ongoing Google Ads management for your own business? See the dedicated Precision PPC / Google Ads service page.