Why is remarketing important for your business?
Placing online ads in front of prospective customers has been one of the easiest ways to introduce your business and services to the world. However, it is important to know that not every customer who sees your search ads or comes in contact with your website for the first time will buy your product. In fact, the majority of users who reach your website for the first time probably won’t buy your product during that first session. With remarketing, you can keep your brand top of mind with banners ads across the Google Display Network that will help drive these users back to your website to complete their purchase or other action.
Drive Awareness with Remarketing Ads
Given the longer sales cycle for services and products within B2B industries, remarketing can be a great way to stay in front of your customers, keeping users aware of your brand. This awareness will also add a lift to other campaign elements both online and offline. By using this approach, this will help to build trust in your brand, a lot of which is needed for bigger purchase decisions.
Consistently showing your brand is everything
You should be constantly showing your brand on the internet so people know who you are. However, you don’t want to overwhelm users either. With remarketing, it is important to set frequency caps so that you limited the amount of exposure for your ads to the same users. For example, you can set up frequency cap so that the same person will not see your remarketing banner more that 2, 3 or 4+ times per day. This is a great strategy to keep your brand top of mind, without annoying these users.
Let’s get started!
If you need help developing and managing your remarketing and paid search programs, please contact me today to get started.