Phasing out the old AdWords interface

Unfortunately, Google has announced that they will be phasing out the old Google Adwords interface by the end of the 2018 year. From my perspective, I didn’t see anything wrong with the old interface. I honestly don’t want to have deal with learning my way around this new interface. However, I do get that Google is making an effort to create a similar look and feel for their Google properties. When logging into Google Analytics and Google Search Consoles, I can now see the interfaces shifting to a more universal design with similar navigation. I guess this works from a branding perspective, but it’s not amazing fun for the managers.

Digital Marketing pro since 2004, specializing in SEM, remarketing, display, video ads and social media.

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