Social Media Management
Social media is a powerful tool for growing your business, driving traffic to your website, and keeping your followers in the loop. Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.
Even if you have a strategy and processes in place right now, odds are there are areas where you can improve. That’s where I step in. I will manage your social media accounts and work with you to build rich content, create a marketing calendar to schedule engaging content designed to drive awareness and conversions, gain visibility and increase follower engagements.
Social media can do so much more for you than just increase your website traffic. The key benefits of social media lies in relationship building. Relationships build trust and trust builds sales. With social networks you have that opportunity to communicate about your brand to your customers one-to-one on a daily basis. Why not take advantage of this?
Our media team is highly skilled in social media strategy and content creation. I start by performing thorough research on your industry and applying the latest social media strategies to your social accounts. This targeted content inspires your followers to engage with and support your business. Services include:
- Strategy development
- Social profile setup
- Platform monitoring and moderation
- Status updates
- Content development
Paid social media advertising is a cost-effective way to promote your business. In the last year, social media ad spending has grown more than 50 percent to $16.3 billion. As it related to social video ads, according to emarketer.com, they forecast that social video ad spending in the US will reach $14.89 billion in 2021, growing 44% from 2019. It will then account for 30.4% of total video ad spending.
This trend is not slowing down, so it’s important you understand how social media advertising can help your business. By calculating the ROI of your social ads, you can create more targeted campaigns, increase revenue, and secure more budget for future projects.
Here are 10 key benefits to using paid social media advertising for your business:
- It’s Affordable
- Boost brand awareness
- Amplify your reach
- Drive conversions to your website
- Enhance your targeting
- Maximize your content marketing
- Gather market insights
- Creative Opportunities
- Data Collection
- Real-Time Reporting
The data collected from paid social tracking pixel can be valuable to your business as it can give you critical information about your audience’s interests, behavior and preferences. You can use Facebook Pixel to garner insights for both your current and potential audience. Specifically, you have the benefits of Facebook Analytics to identify browsing and purchase activity.
Facebook Pixel can also help you identify engaged shoppers. These engaged shoppers look for simple elements such as price and reviews to help them quickly make their purchase decisions. Having that data helps you determine what ad formats are best to use for these particular buyers and ad formats.
Contact me today to get started.