Paid social can allow you to be extremely specific in your targeting, so you will be able to reach relevant people that are interested in the products, services and content you offer. Identify prospects by using geography, interest, keywords, demographics and much more. You can also use Facebook’s Pixel to retarget users who have already engaged with your site and have shown intent to convert on website.
Whether you’re looking for reach, engagement, or sales – the case for advertising on social media marketing has never been stronger.
Here are five key benefits to using paid social media advertising for your business:
Amplify your reach
Boost brand awareness
Enhance your targeting
Maximize your content marketing
Gather market insights