When linking your Google Ads account to your Google My Business, you’re taking advantage of the many benefit Google offers to drive online traffic to your offline store locations. Giving mobile searcher the ability to click and call your store or click for directions to your store brings you one step closer to closing the sale. More recently, Google launched their store visits conversion beta which allow advertisers to see how their search ads are driving foot traffic to their physical stores. It’s definitely worth reaching our to your Google rep to your account white listed for this beta.

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