Google extends same-meaning close variants to phrase match, broad match modifiers

Who’s on-board with Google’s new match type update? Not me! Broad match modifier is exactly what it should be. No close variant matches needed. As we all know, Google’s definition of “close variant” hasn’t proven to be very accurate, especially if you offer very niche products and services. What’s your thoughts?

Bing Audience Network

New remarketing updates for Bing. Microsoft recently announced their new display network which brings together Bing search-intent signals, Microsoft’s AI capabilities and the Microsoft audience graph. How does this new “Microsoft Audience Network” match up again Google? Any feedback?

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