Google has been slowly ramping local search monetization over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughy two years ago. Now, the company is starting to show competitor ads in local business profiles. A ‘Local Campaign’ placement. Part of Local Campaigns, the ads are […]
Great read on LinkedIn audience targeting capabilities: “Our latest guide will arm you with the tools to reach the right audience at the right time. Download your copy today for a step-by-step manual complete with best practices and our newest product releases. Source: Linkedin.com
Who’s on-board with Google’s new match type update? Not me! Broad match modifier is exactly what it should be. No close variant matches needed. As we all know, Google’s definition of “close variant” hasn’t proven to be very accurate, especially if you offer very niche products and services. What’s your thoughts? https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138
Unfortunately, Google has announced that they will be phasing out the old Google Adwords interface by the end of the 2018 year. From my perspective, I didn’t see anything wrong with the old interface. I honestly don’t want to have deal with learning my way around this new interface. However, I do get that Google […]
New remarketing updates for Bing. Microsoft recently announced their new display network which brings together Bing search-intent signals, Microsoft’s AI capabilities and the Microsoft audience graph. How does this new “Microsoft Audience Network” match up again Google? Any feedback?