Founder/Consultant – Melissa Fontenot – Dallas, TX and Atlanta, GA
Since 2001, starting out in Atlanta, GA, I’ve specialized in search marketing and paid media, supporting local and global businesses in the industrial, energy solutions, consumer products, and construction markets to grow their online businesses.
Now located in north Dallas, TX, I offer consulting and project-based services in all areas of paid media, SEM training, on-going account management, account strategy, account restructure, keyword expansion analytics and other SEM services.
As a Consultant and freelancer, I specialize in providing immediate and temporary support to agencies and advertisers by taking on temporary account management responsibilities during transitional periods and provide guidance when on-boarding new clients or third-party agencies.
- Build more brand awareness
- Increase visibility and facilitate discovery
- Generate demand for products and services
- Enhance conversions and qualified leads
- Drive store visits
Phase 1 – I begin each digital marketing strategy consulting project by conducting data analyses, audience research, and client interview exercises that allow me better understand your business and brand. I use this information to identify cost-effective ways to reach your key audience segments using competitive advantages and the best digital marketing channels that will achieve your business goals.
Phase 2 – Next, I establish valuable and realistic marketing and sales goals and craft an effective digital strategy to achieve these goals across optimal online marketing campaigns that will include Google Ads, Social Media, Display Advertising, Online Promotions and Content Strategies.
Phase 3 – Establish roadmap. For a swift transition into campaign launch, I am able translate your custom Digital Strategy into a well-organized, tactical project road map. This project plan activates online marketing channels and internal teams / agency partners to implement your digital marketing strategy alongside other traditional advertising.
I can help you build a seamless digital marketing campaign launch plan that maintains an uninterrupted, consistent and positive brand experience for your audiences across your brand footprint.
Contact me today to learn more about my digital marketing services.