Who’s on-board with Google’s new match type update? Not me! Broad match modifier is exactly what it should be. No close variant matches needed. As we all know, Google’s definition of “close variant” hasn’t proven to be very accurate, especially if you offer very niche products and services. What’s your thoughts?

https://searchengineland.com/google-extends-same-meaning-close-variants-to-phrase-match-broad-match-modifiers-320138

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