Google extends same-meaning close variants to phrase match, broad match modifiers

Who’s on-board with Google’s new match type update? Not me! Broad match modifier is exactly what it should be. No close variant matches needed. As we all know, Google’s definition of “close variant” hasn’t proven to be very accurate, especially if you offer very niche products and services. What’s your thoughts?

Digital Marketing pro since 2004, specializing in SEM, remarketing, display, video ads and social media.

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